17 May 2019

IAB Europe Transparency and Consent Framework serves Swiss Media

Swiss media affected by GDPR

The basic EU General Data Protection Regulation (GDPR) has been in force since 25 May 2018 and may also apply to Swiss media, communication and media agencies. To ensure transparency and accountability along the international advertising supply chain, IAB Europe has developed the Transparency and Consent Framework (TCF). The TCF allows standardized, code-based communication of the required information between publishers and vendors, in particular on purposes and legal bases of processing (e.g. legitimate interest or consent). Publishers thus gain control over the processing of their users' personal data by third parties. IAB Europe is currently revising the TCF. The consultation on version 2.0 of the TCF runs until May 25, 2019. Google has announced that it will implement the TCF 2.0 once it's finalized.

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11 April 2018

Online Enforcement: The role of the WHOIS directory (no. 1)

Our series "Online enforcement" deals with particularities in the enforcement of rights on the Internet.

The identification of the person responsible for an online infringement is a major challenge for the rights owner. Proxy services and the EU General Data Protection Regulation restrict the information available on domain holders in the WHOIS directory and make enforcement more difficult.

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29 March 2018

The GDPR and Switzerland: 10 Myths and Misconceptions

The EU General Data Protection Regulation (GDPR) will apply from May 25, 2018. The more stringent requirements for the handling of personal data will also apply to data processing by the numerous Swiss companies that target the EU end customer market or whose data processing in some other way falls within the (intended) broad scope of the GDPR. The somewhat ambiguous wording and the complexity of the GDPR favor myths and misconceptions. Some of them also find their way into publications and recommendations of advisors. In this blog post , we highlight ten myths we encounter in our practice (namely in the context of ongoing GDPR compliance projects for Swiss companies) and clarify the corresponding misconceptions.

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