06 June 2018
Ambush-Marketing: Associating major events in advertising
In principle, advertising in Switzerland may refer to major events, even if the promoted provider is neither an organizer nor a sponsor. However, advertisers must observe a number of rules when using such associations.Read more
29 March 2018
The GDPR and Switzerland: 10 Myths and Misconceptions
The EU General Data Protection Regulation (GDPR) will apply from May 25, 2018. The more stringent requirements for the handling of personal data will also apply to data processing by the numerous Swiss companies that target the EU end customer market or whose data processing in some other way falls within the (intended) broad scope of the GDPR. The somewhat ambiguous wording and the complexity of the GDPR favor myths and misconceptions. Some of them also find their way into publications and recommendations of advisors. In this blog post , we highlight ten myths we encounter in our practice (namely in the context of ongoing GDPR compliance projects for Swiss companies) and clarify the corresponding misconceptions.