06 June 2018

Ambush-Marketing: Associating major events in advertising

In principle, advertising in Switzerland may refer to major events, even if the promoted provider is neither an organizer nor a sponsor. However, advertisers must observe a number of rules when using such associations.

Read more

29 March 2018

The GDPR and Switzerland: 10 Myths and Misconceptions

The EU General Data Protection Regulation (GDPR) will apply from May 25, 2018. The more stringent requirements for the handling of personal data will also apply to data processing by the numerous Swiss companies that target the EU end customer market or whose data processing in some other way falls within the (intended) broad scope of the GDPR. The somewhat ambiguous wording and the complexity of the GDPR favor myths and misconceptions. Some of them also find their way into publications and recommendations of advisors. In this blog post , we highlight ten myths we encounter in our practice (namely in the context of ongoing GDPR compliance projects for Swiss companies) and clarify the corresponding misconceptions.

Read more

News Alerts

Here you will find the frequent news alerts in the fields tax, litigation and arbitration, public sector and regulatory, corporate and commercial law and intellectual property law.

Learn more

Subscribe to news alert

 

 

Contact

VISCHER AG, Zürich
Schützengasse 1, Postfach 1230, 8021 Zürich
Tel. +41 58 211 34 00, Fax +41 58 211 34 10

VISCHER AG, Basel
Aeschenvorstadt 4, Postfach 526, 4010 Basel
Tel. +41 58 211 33 00, Fax +41 58 211 33 10

Map and Directions